The appearance of the earliest jeans originated from a creative idea. It was in 1853, when the California gold rush was most popular. Gold panning workers have always complained that ordinary trousers are too worn and can’t hold the gold pellets.
Thus, a businessman named Levis strauss sprouted the idea of using unsold canvas to make a kind of overalls that are not easy to wear. The earliest jeans were not the most common blue, but brown, and the waistbands were also cut high so that workers could wear them over ordinary trousers. For reinforcement, brand-new copper buttons are used on the trouser pocket and the trouser door — this has become a long-lasting iconic element in denim clothing.
The purchase factors of jeans:
The most common color of jeans is undoubtedly blue, in addition to black, white and other colors. There are also many kinds of materials, and the styles are too numerous to list. The jeans sewn by each manufacturer have their own characteristics, so you might as well try on a few more pairs for comparison and choose the one you like best.
When purchasing, you should also consider the occasion of use and the matching with the jacket and shoes. The jeans that make young people admire the most popular brands such as Levi’s, Lee and Wrangler. Every country in the world has domestic brand-name jeans, such as Japan’s BIG JOHN and EDWIN. The popularity in Japan is by no means inferior to the famous ones. American jeans. Almost all jeans are for men and women, and some brands also have women-only styles with larger hips and deep grooving.
The distribution of jeans abroad
According to statistics: In Europe, almost 50% of people wear denim in public. As many as 58% in the Netherlands wear denim, 46% in Germany wear denim, and it is the “Fashion Capital”. “42% of people in France like to wear jeans. The American people who wear denim clothes can be called the best in the world, because almost everyone has 5 to 10 pieces or even more. The major shopping malls in the United States are full of various brands of jeans. It is true that the denim culture It has been deeply rooted in the United States.
Domestic distribution of jeans
Today, denim has grown into a major member of the Chinese fabric family, and denim clothing will also become an indispensable content in the lives of Chinese consumers. China has a population of 1.3 billion, of which 900 million live in rural areas. In the future, a more popular denim fabric will be developed. To deal with these consumer groups, textile companies will have a long way to go.
The potential of the jeans industry
Denim fiber raw materials are very rich, generally including synthetic fiber, natural fiber, regenerated fiber, new cellulose fiber, etc. The above denim fiber raw materials have their own characteristics. Among them, the raw materials used for weaving denim in synthetic fibers are mainly polyester and nylon, especially modified polyester fibers, which are soft and drape, warm in winter and dry in summer, and are ideal raw materials for denim clothing in “spring, summer, autumn and winter”. The development of various simulated differentiated fibers based on polyester has expanded the application range of polyester.